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blaceDesign Arts: Identity [Branding & Logo Design]

Strong Brand Identity

+ Consistency

= An Effective Brand

A well-thought-out, professional logo is key to a strong brand.

But it’s only one spoke in the branding design wheel.

 For your company to be successful, you need the right brand identity. Then, you need to ensure that every interaction you have in the marketplace uses that brand identity. And we mean every interaction.

 Our Central PA graphic design company specializes in just that. In fact, we get a kick out of developing a brand identity from scratch.

Capturing a company’s voice in visuals that speak the right language to convert the curious into customers is downright fun for us.

Developing Your Brand Identity
Starts With Research

Our brand identity design process begins with us picking your brain. We need to know everything we can about who you are and who you want to reach.

Developing a strong brand identity requires knowing your target audience, competition,
goals and challenges. That’s why blaceDesign Arts takes the time to research your company.

Once we know where you are, where you want to be and who you want to reach, we can then create a strong brand identity for your company.

photo of a computer with brand identity research on the screen

Backing up a Brand Identity With Consistent and Credible Messaging

From your business cards to the words on your website and everything in between… your target audience should get a clear understanding of what you stand for and what you can do for them.

They should recognize your company has a unique voice, one that stands out in the marketplace.

With our graphic design company, you’ll get creative solutions to your branding challenges. The result is an easily identifiable brand design that is echoed through every interaction you have with your potential customer base. We think of everything, so you don’t have to.     

Partner with blaceDesign Arts for a strong and consistent brand identity that not only establishes your credibility in the marketplace, but also moves your target audience to act.

Contact Us today for a free Project Quote

Brand Identity in Two Parts

marketing collateral and ad design rocket icon


[Marketing & Advertising]

Your creatives need to mirror your brand identity. From your logo down to the fonts and photos you use in your marketing materials, you’ll have a clear roadmap for how to present your company to the world.

Learn more about our branded marketing materials and ad designs.

copywriting and editing speech bubbles icon


[Copywriting & Editing]

How you speak to your target audience is just as important as what you’re trying to say. It establishes your credibility while creating a relationship with who matters most: your potential customers.

Learn more about our branded copywriting and editing services.

image of a brand identity guideline

Consistency Is King

Once we define your voice and visuals, next comes ensuring consistency. And one of the best ways to do that is with a style guide.

With blaceDesign Arts, you’ll get a style guide that makes implementing your brand fool proof. It’s your recipe for creating and sustaining your effective brand identity.

Enjoy a Streamlined Logo Design Process

You know what really makes us happy? Turning chaos into beautiful order.
Our streamlined logo design process does just that.



Initial Concepts




File Delivery

Step 1: Research

It’s not just about who is buying your products — it’s about who you want to be. After picking your brain and researching similar products, we create business personas to better understand your target audience.  

It’s also about your competition. How can we do it better? What will it take to elevate your company’s standing? We’ll learn what’s happening in your industry, so you can make your mark on it.

If you’re overhauling your brand, we also need to know what you’ve done in the past. We don’t want to lose any hard-earned loyalty your current brand developed. The idea is to take your brand identity and update it so it connects better with your target audience.

Step 2: Initial Concepts

All the research we do in our branding design process becomes the blueprint for the creative work that comes next. The design process begins only after we know your company well. 

Using this information, we’ll sketch well-thought-out designs. We’ll mull over them. We’ll tweak them. We’ll sit with them for a bit. At this step in the process, it’s about free-flowing ideas. It’s about chasing after that creative spark.

Before you see any initial concepts, we narrow down the options to the most powerful ones. These are the designs that meet all the key points from our research phase.

What you get are two to three carefully constructed initial concepts that capture your brand well.

Step 3: Refinement

Once you choose the initial concept that resonates the loudest with you, we then start refining. Or, as we like to call it, perfecting. 

Based on your feedback, we’ll take your chosen logo design and refine it to perfection. We’ll also offer some color options for you to review.

Step 4: File Delivery

After we finalize the design and color of your logo, we’ll neatly package it in different file types — probably more file types than you thought you would need. But trust us: You’ll be glad you have them.

Not sure what all these files are for? We’ve got your back. You’ll get clear instructions on when to use each logo file type.

Getting a Logo Design and Brand Identity Is Easy With Our Graphic Design Company

No matter your location — whether you’re in LA or Lancaster, PA — brand identity design is easy with blaceDesign Arts. That’s because we’re in love with what we do, and we’re organized. Organization is critical in a brand identity design that has a ton of moving parts.

Our happy clients enjoy working with us because we keep tabs on every last detail, so they don’t have to. They love being able to contact us and get through. They also know if they need to leave a message, we get back quickly. When you become a blaceDesign client, you’ll appreciate the way we do business: clear, consistent communication and organization to boot.

Contact Our Harrisburg, PA Graphic Design Firm Today to Get Started

Contact our graphic design company today to get started on taking your brand to the next level. We’ll start with a free project quote.

Recent Work

What Our Clients Are Saying About Us

so happy with what
blaceDesign developed for us
they listen to our ideas, give options, and respond in a timely manner
insightful, creative, thorough, professional, highly responsive service
we couldn’t be happier
developed exactly
what we were looking for
received a lot of positive feedback
from our customers
would not hesitate to recommend this company to others
highly recommend blaceDesign
check out our full client testimonials
become one of our happy clients today