Enjoy a Streamlined Logo Design Process
You know what really makes us happy? Turning chaos into beautiful order.
Our streamlined logo design process does just that.
Step 1: Research
It’s not just about who is buying your products — it’s about who you want to be. After picking your brain and researching similar products, we create business personas to better understand your target audience.
It’s also about your competition. How can we do it better? What will it take to elevate your company’s standing? We’ll learn what’s happening in your industry, so you can make your mark on it.
If you’re overhauling your brand, we also need to know what you’ve done in the past. We don’t want to lose any hard-earned loyalty your current brand developed. The idea is to take your brand identity and update it so it connects better with your target audience.
Step 2: Initial Concepts
All the research we do in our branding design process becomes the blueprint for the creative work that comes next. The design process begins only after we know your company well.
Using this information, we’ll sketch well-thought-out designs. We’ll mull over them. We’ll tweak them. We’ll sit with them for a bit. At this step in the process, it’s about free-flowing ideas. It’s about chasing after that creative spark.
Before you see any initial concepts, we narrow down the options to the most powerful ones. These are the designs that meet all the key points from our research phase.
What you get are two to three carefully constructed initial concepts that capture your brand well.
Step 3: Refinement
Once you choose the initial concept that resonates the loudest with you, we then start refining. Or, as we like to call it, perfecting.
Based on your feedback, we’ll take your chosen logo design and refine it to perfection. We’ll also offer some color options for you to review.
Step 4: File Delivery
After we finalize the design and color of your logo, we’ll neatly package it in different file types — probably more file types than you thought you would need. But trust us: You’ll be glad you have them.
Not sure what all these files are for? We’ve got your back. You’ll get clear instructions on when to use each logo file type.